Reputation reputation
Your reputation is the sum of intangible assets such as employee commitment, customer confidence, brand loyalty, management credibility and public trust. But it can be measured.
We can help you build, protect and measure your reputation
Building your reputation
The best way to grow your business is by getting referrals and repeat business from satisfied customers and clients who hear the right messages from your staff where there is contact. This brand advocacy will save you on your advertising and marketing as word of mouth recommendations are free. It will also facilitate improved staff recruitment and retention and enable you to attract higher calibre staff than your rivals. As an organisation you will be more attractive to investors and financiers giving the potential of an overall stronger company valuation
How can we help?
- By raising your profile
- Sending relevant and regular press releases to targeted media
- Seeking opportunities to set up media interviews with your people
- By finding out if your stakeholders' expectations align with your objectives
- Are your staff your ambassadors? Do they support your objectives?
- Are you delivering what your customers/clients really want?
Protecting your reputation
It takes a long time to build a good reputation and a short time to gain a bad reputation. Any damage to your reputation will affect your bottom line and may have a catastrophic impact on your organisation
How can we help?
• Identifying potential risks before they become issues
• Preparing a crisis management plan
• Regular review and testing of the crisis management plan
• Providing hands-on practical support and advice during media crisis
Measuring your reputation
Are you meeting expectations at all levels and in all parts of your organisation?
How can we help?
Comprehensive survey of all stakeholders looking at key drivers of reputation or sequential targeting technique - service could include:
• Bespoke questionnaire design and distribution
• Complex analysis of data including weighting for differing priorities of stakeholder groups
• Presentation of detailed and illustrated report
• Action plan to effectively and efficiently target resources where improvements are needed and to spread best practice across the organisation
• Benchmark to measure year on year change in your organisation
• Identify internal differences in the organisation (hot spots and good practice)
